12 Steps To Creating Great Online Sales Copy

By C.L. Arrington | January 12, 2023 |

12 Steps to Creating Great Online Sales Copy   Now that you know what sales copywriting is and why it is an important skill for anyone to learn, whether you are new to sales copywriting or need to up your game, here are 12 important steps to follow to create the best online sales copy.…

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The Big Picture of Building Your Audience

By C.L. Arrington | April 5, 2021 |

THE DIFFERENCE The best place to start is with the broader overview and from there we can hone in on more granular detail. In other words, I’m going to give you the big picture, so that you know your objective and you know the overall strategy. We’ll then be able to deconstruct the end point…

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Build Your Audience

By leshun | March 23, 2021 |

 Building an audience should be the first step for any serious online business. The objective here is to create an audience that is not only large but also highly targeted and highly engaged. That means that you shouldn’t be interested in just creating the longest possible list of people reading your site, but should instead focus…

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